Survey Data Collection: High-Quality, Scalable, and Tech-Enabled Research
At GM First Strategy, we specialize in designing and implementing robust, technology-enabled survey solutions for research, policy, and program evaluation. Our expertise spans the entire data collection value chain—from instrument design to field deployment and final data delivery—ensuring accurate, reliable, and actionable insights.
Whether in urban centers or remote rural landscapes, we leverage modern data collection tools and field-tested methodologies to deliver high-quality datasets that inform evidence-based decision-making.
What We Offer:
Digital Data Collection Using CAPI and CATI
We deploy Computer-Assisted Personal Interviewing (CAPI) and Computer-Assisted Telephone Interviewing (CATI) platforms—including Survey Solutions, Qualtrics, KoboToolbox, and ODK—to ensure efficient, real-time, and quality-controlled data collection.
Questionnaire Design and Programming
Our team works closely with clients to translate research objectives into structured survey instruments. We design, program, and pre-test questionnaires for digital platforms, integrating skip logic, validation rules, and multilingual support to optimize data accuracy.
Large-Scale Survey Implementation
With deep experience conducting household, enterprise, and sector-specific surveys, we have the logistical and technical capacity to implement large-scale data collection exercises across diverse geographies—including rural, peri-urban, and hard-to-reach areas.
Rural Expertise and Field Navigation
We have extensive experience operating in rural landscapes, where infrastructure and connectivity may be limited. Our enumerator teams are trained in rural engagement, community protocols, and adaptive field logistics, ensuring culturally sensitive and reliable data collection.
Data Quality Assurance
Our rigorous quality control processes—such as GPS verification, audio audits, back-checks, and real-time monitoring dashboards—ensure integrity and consistency of collected data at every stage.
Data Delivery in Statistical Formats
We clean, anonymize, and deliver final datasets in widely used statistical formats including STATA, SPSS, and CSV. We also provide data documentation (codebooks, enumerator manuals, and syntax files) to facilitate further analysis and reproducibility.